Posts Tagged ‘Linear TV’
Total cross-platform viewing time continues to decline as online gains momentum
“Connected living room devices, however, present new opportunities for social platforms to reach wider audiences particularly as consumer appetite for short-form viewing improves.”
Read More(VIDEO) OTT Summit 2019 Data! Andrew Hare Presentation
From OTT Summit 2019: Linear TV is holding on the 55+ age group tunes in for sports and news programming. Cord cutting continues to grow. Consumers have 2 SVOD services now and are open to adding 2 more.
Disney has the advantage of name recognition for their upcoming DTC awareness.
LINEAR VS. ON-DEMAND TV
TV on demand feels like an extension of our on-demand economy and it makes no sense for TV to evolve to anything else.
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