Posts Tagged ‘Connected TV’
8 Reasons to Start A TV Channel Now (And How to Make it Happen)
Businesses, people, and brands can easily have their own channel on services like Roku (27 million subscribers) and Amazon Fire TV (30 million active subscribers), as well as AppleTV. Live streaming on your channel is also available. The cost is very reasonable and affordable for most small businesses.
Read MoreConnected TV Ad Inventory Keeps Growing Even platforms that get much of their traffic from mobile can benefit
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.
Read More15 Mind-Blowing Stats About TV Advertising
There’s nothing quite like the power of sight, sound, and motion in building an emotional connection with audiences. So it’s little wonder why television remains at the forefront of traditional advertising.
Read MoreHalf of Americans embrace connected TV
That’s according to eMarketer , who found that viewership for connected TV (defined as TV delivered via the internet, be it via a smart TV or another device, such as a Blu-ray player, game console or Roku) is up from 51.7% in 2017.
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