Programmatic
Connected TV Ad Inventory Keeps Growing Even platforms that get much of their traffic from mobile can benefit
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.
Read MoreIs TV dead? No…It’s simply advanced
There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery methods, such as Advanced TV, in order to effectively reach their target audiences. The Chicago Institute of Marketing (CIMA) recently hosted a panel of experts in the space to help make sense of Advanced TV,…
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