From OTT Summit 2019: Linear TV is holding on the 55+ age group tunes in for sports and news programming. Cord cutting continues to grow. Consumers have 2 SVOD services now and are open to adding 2 more.
Disney has the advantage of name recognition for their upcoming DTC awareness.
The driving force behind the new perspective is what’s happening with TV advertisers, who, facing diminishing returns on traditional linear TV placements, are now feeling greater urgency than ever to reach OTT audiences.Read More
There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery methods, such as Advanced TV, in order to effectively reach their target audiences. The Chicago Institute of Marketing (CIMA) recently hosted a panel of experts in the space to help make sense of Advanced TV,…Read More