(VIDEO) OTT Summit 2019 Data! Andrew Hare Presentation
From OTT Summit 2019: Linear TV is holding on the 55+ age group tunes in for sports and news programming. Cord cutting continues to grow. Consumers have 2 SVOD services now and are open to adding 2 more.
Disney has the advantage of name recognition for their upcoming DTC awareness.
LINEAR VS. ON-DEMAND TV
TV on demand feels like an extension of our on-demand economy and it makes no sense for TV to evolve to anything else.Read More
“Short Form” Video Content is Awesome! Here’s How We Know…
The company, which aims to cater to younger viewers with premium content chopped up into “quick bites,” says it has already booked advertisers, including Protector & Gamble, Pepsi Co., Anheuser-Busch InBev, Walmart, Progressive and Google.Read More
Half of Americans embrace connected TV
That’s according to eMarketer , who found that viewership for connected TV (defined as TV delivered via the internet, be it via a smart TV or another device, such as a Blu-ray player, game console or Roku) is up from 51.7% in 2017.Read More
Is TV dead? No…It’s simply advanced
There’s no question that as technology rapidly advances, consumer behavior will change alongside with it. Marketers need to adapt to new delivery methods, such as Advanced TV, in order to effectively reach their target audiences. The Chicago Institute of Marketing (CIMA) recently hosted a panel of experts in the space to help make sense of Advanced TV,…Read More