Connected TV
Connected TV Ad Inventory Keeps Growing Even platforms that get much of their traffic from mobile can benefit
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.
Read More15 Mind-Blowing Stats About TV Advertising
There’s nothing quite like the power of sight, sound, and motion in building an emotional connection with audiences. So it’s little wonder why television remains at the forefront of traditional advertising.
Read MoreHalf of Americans embrace connected TV
That’s according to eMarketer , who found that viewership for connected TV (defined as TV delivered via the internet, be it via a smart TV or another device, such as a Blu-ray player, game console or Roku) is up from 51.7% in 2017.
Read More