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15 Smart Ways to Market and Promote Your TV Channel on Roku, Amazon Fire TV, and AppleTV

Think Having a TV Channel on Roku or Amazon Fire TV is just for big business? Think again. These platforms are available to anyone who creates regular video content!

Roku and Amazon Fire TV each have around 30-million active accounts and viewers.

Having a TV Channel on Roku, Amazon Fire TV, and AppleTV, in addition to YouTube and Facebook, is a must for any video content creator.

It’s an inexpensive way to offer expertise, authority, and gain trust.

The easiest way to manage a TV Channel is to use the content that’s already present on your YouTube Channel…but add some extras, clips, bloopers, bonus content- to encourage more viewership!

How do you make the most of this fast-growing platform?

Here are some of our favorite ways to promote your TV Channel content. Each of these tips is simple, effective—and, better yet—100% free.

How to promote your RokuTV Channel: 15 tactics that work
How to promote your Roku TV Channel: 15 tactics that work

How to promote your TV Channel: 15 tactics that work

Use short, amazing video titles.

The title is the first thing users see when they find your content.

Here are some basic tips for writing TV Channel Video titles:

  • Keep it short and sweet. Short titles are easier to read and pack a punch.
  • Most channel surfers focus on the beginning of the sentence and skip the rest.
  • No clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting, but as with any media platform, not worth it.

Create custom thumbnails

Thumbnails matter, because we are visual creatures!

With TV Channels, you have the option of letting the system create the thumbnail for you or providing your own. Thumbnails work the same way they do for your YouTube channel.

To boost views, create an eye-catching custom thumbnail for every video you post.

Offer real value

This may seem obvious, but your audience has the ability to rate your channel. Get 5-stars every time!

Great content is the best way to keep viewers engaged—and the most effective way to get great ratings.

Before you publish any video, ask yourself:

  • What problem does this video solve?
  • Is it entertaining?
  • Will it improve viewers lives in any way?

Create high-quality videos

Poor audio/video quality can undermine even the best content. Make sure your content looks and sounds professional before you post it. Use a decent camera, do a sound check before recording, and learn some basic editing skills.

Be active in your social media communities.

Example- Guiding the audience to the Roku Channel Store: To see the Valerie V Show on Roku- visit this link from your computer:

Creating videos and having a TV Channel is all about finding your niche and building your following within it.

  • Talk about your TV Channel as “another place” to get great content.
  • Another place to relax after dinner and watch you on the BIG SCREEN!
  • Offer solutions, tips, or information that can only be found on your TV Channel.
  • Help people understand how to subscribe to your channel.


Sponsorships are another way to broaden your reach, and monetize your TV Channel! They can also help you come up with new content when you’re stuck for ideas.

But there’s one rule for any successful sponsorship: Be real.

  • Identify potential sponsors that reflect your personality and your audience’s needs.
  • Does it make sense to partner with them?
  • Will it provide value to your viewers?

Respect Your Audience

If your channel is suitable for all ages (a choice you make when setting up your channel), remain true to that choice.

Don’t post anything you wouldn’t want your little sister to see. Otherwise, your channel will get flagged and possibly removed.

Create a series

Consistency pays off. Post videos on a regular schedule to keep viewers coming back to your channel again and again.


Categories are a great way to get people watching more of your content. That’s because these descriptions are a little addicting. As soon as one video ends, the next begins. Categories also help with discoverability.

On your channel, group existing videos together under a common theme. This keeps viewers on your channel.

Go live

Did you know you can go live on your TV Channel? Yes! Just like YouTube, Facebook, or any other streaming platform.  Take advantage of this by creating content that really engages viewers.

Tell them in advance that you are going live!

Add a call-to-action

Include an awesome CTA in your video to make the most of your hard-earned audience.

Maybe you want to push your viewers to visit your website. Whatever the “ask,” the best CTAs are always clear, compelling, and urgent.

Direct Host-Mentions: Look into the camera and verbally tell viewers what you want them to do.

Video Descriptions: Ask viewers to visit your website in the description.

Pre- Mid- and Post-Roll Ads: Add a quick AD to the beginning, middle, or end of the video. These powerful visual cues add punch to your CTA.

Cross-promote your TV channel

Reach out to audiences on Facebook, Instagram, Twitch, Twitter, Snapchat, and YouTube to build a community around your TV channel. Find ways to incorporate mentions in your blog, email newsletter, and other social media accounts.

Email marketing

Email may be old school, but it’s effective.

Create an email list of followers. Then, give them a heads up every time you post new content. It’s an easy way to increase your video’s view count early on.

You can take advantage of your email signature too. A simple link to your TV Channel below your name is a non-pushy way to gain subscribers.

Balance trending content with evergreen videos

Upload a few timeless videos that your subscribers will return to again and again. Popular evergreen content includes how-to guides, tools and resources lists, stat collections, tip roundups, and more.

Find out what works (and do more of it)

Take a deep dive into your data to understand your audience on a deeper level. Both Roku and Amazon Fire TV give in-depth analytics data to help you succeed.

  • How old are they?
  • What level of schooling did they complete?
  • What is their household income?
  • Which video styles do they prefer?

Use this information to create content that truly captures their interests.

In summary, adding a TV Channel to your suite of online marketing strategies is a great way to increase authority, trust, and expertise in the eyes of your audience.

The cost is affordable for small businesses, influencers, sports teams, religious organizations and just about anyone who already creates videos for YouTube and Facebook.

For more information, fill out our form here.

We will work with you to set up a time to discuss your TV Channel idea and walk you through the process of how it works.